How Did Marketing Evolve in 2020?
Marketing is now an essential part of any business and with the Internet it has become even more crucial. There are many different forms of marketing you could engage in, but they all have one thing in common. The purpose of them is to create a need for your product or service so that you can sell it to your customers. With so many options available to you, it can be difficult to know which path to take. In this article I am going to talk about how did marketing evolve?
Marketing originally began as just a way to let people know about a product or service. It was a means of creating business so that someone would buy what you had to offer. It also was a way to make a profit so the company could expand their operations. As it evolved it became much more than that. It became a way to build a reputation and a brand name for the company.
There are many ways you can look at how did marketing evolve. Some people say it has always been around since the beginning of the business. Others point to the development of the Internet as the turning point when it really started to become a truly important form of marketing. However, I personally think it is because of the developments in technology that marketing got to where it is today.
Nowadays, anyone can market almost anything they want. From small businesses to large conglomerates. This opens up the opportunity to attract those that may not be interested in what your company has to offer. They don’t necessarily need to have your product or service but may very well need it in some shape or form.
If you are a large company you already know that. However, for smaller companies there can be a lack of awareness. For example, if you are a dental care company you may not have many clients that need your services. But, what if you started a website that contained dental care tips and information, along with dental x rays and emergency care.
Now you would have existing clientele that has questions about their health. You would be able to build relationships with them, and convince them that you are the place to go for any of their needs. All this from a simple website.
I think that we have moved away from the traditional forms of marketing. The ones that we have become so familiar with are no longer effective. The Internet has changed the way that marketing evolved. It allowed companies to reach more potential customers. Not only from the current demographic but also with the next generation, who are not even close to reaching their own goals yet.
Of course, in order for the Internet to continue moving forward, there will have to be new inventions. Marketing tools that allow for interactive communication between company and consumer will continue to be developed. Tools such as social networking will also continue to become more popular. As we all come to appreciate the importance of our online footprint. How did marketing evolve? It just might be one of the greatest stories of the 21st century.
It is interesting that the Internet allows for a direct link between a company, product, and the people who use them. Without the Internet, a company might have to spend thousands upon thousands of dollars to advertise to everyone in the country. However, by advertising on the Internet, a company can market to those people who are most likely to purchase their products. They get their information first hand from the company on the Internet, which allows them to feel more at ease, and eventually, decide whether or not they are going to purchase what the company is selling.
How did marketing evolve when it came to search engine optimization? If the company could simply pay someone to perform SEO analysis, they could analyze exactly what kind of traffic was flowing through their pages, and which keywords were bringing them in. They could pinpoint which of their pages were not performing as well and make slight adjustments to optimize them more effectively. Their goal was to start Page Rank higher, and get better rankings across the board on the search engines.
Today, search engine optimization is done by dozens of companies. When you are first starting out in Internet marketing, you should strongly consider hiring an SEO expert to help you. That way you will be able to get the most optimization for your website possible. In the end, you will probably never look at marketing the same way again.