Can Marketing Influence Consumer Decisions in 2021?
“How can marketing influence consumers decisions?” is a frequently asked question by business owners and marketers. The answer to this question should be simple. Marketing, when used correctly, can help create consumer awareness and loyalty.
How can marketing influence consumers decisions? Let’s start with the basics. Marketing is basically communicating with the masses, getting their attention, appealing to them, making them aware of our brand or product. Marketing professionals refer to this process as “direct selling.” Direct selling, in other words, involves a business selling a product directly to consumers.
When a business uses direct selling techniques to sell its products, it reaches out to a specific group of people who are highly interested in the product. By advertising the product using various media, including television, radio, and even the yellow pages, a business can reach thousands of potential customers. It’s like having a storefront right next to the corner store on every block corner. By doing so, the business owner is telling everyone what they need and how to get it. Just think about the advantages of that for a minute…
Now, let’s discuss why marketing can be effective. For example, let’s say you’re a manufacturer of baby products. You want to target parents who are in dire need of things to keep their babies happy and healthy. You wouldn’t go into a department store and randomly stand in front of a hundred shoppers and advertise your product just to make a sale; you’d first determine the demographic you are going to target through market research and then make your approach more targeted to that audience.
Now, back to the original question: “How can marketing influence consumers decisions?” Your marketing professional has already done much of the work for you; they’ve determined the demographic of people who are in dire need of your product. They can even call up the specific department store where the product is sold and find out where exactly they are. They know the routine and flow of the shopping experience because they’ve done all the hard work for you.
Your job as a marketer is to help them find that store. You can use marketing techniques to help direct shoppers to that store. That’s where your marketing plan comes in. Your marketer can do all the brainstorming and use all the persuasive language they can to convince a consumer to buy your product.
However, this isn’t all that your marketing professional will be able to do for you. There is still a lot for you to do to ensure that your product is delivered correctly. Your marketer can only give you so many words to say to a potential customer. And you have to deliver the words just as effectively.
But that’s not all. Good marketing professionals recognize that there is still a big part of the sales equation for any direct selling business. That’s why good marketers seek to put as much of their time into learning how to sell products as they do to find them. If you’re a marketer who wants to be good at selling, you can be sure that you’ll find some help from marketing professionals.
One thing that many marketing professionals will suggest to you is that you think about your audience. What do they want or need? They will be looking for answers to questions like these. And they’ll be willing to pay more for accurate information.
For example, if you are marketing a home cleaning product, you’ll want to know what your consumers are looking for. Do they want to know that you provide a guarantee? Do they want to know that you have a toll-free number? These are all things that you should consider before you write an ad.
And remember, if it’s not worth your while to learn those things, don’t buy them from your competitors. Instead, use that money to invest in yourself. Put your best foot forward and use all the marketing techniques that you can to influence consumers decisions. It will pay off in the long run.